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My end of studies project

Design management, Design process, Service design

My end of studies project

SKILLS: Design process, Service design, Design, management, Usability testing, User Experience, User Interface, Brainstorming, Ergonomy, Wireframing, Prototyping

DATE: 2014-2015

WORKING GROUP: Independent work

My end of studies project.


During my Master degree, I worked in autonomy on a subject I chosen: the shop-windows of tomorrow. I wrote a Master thesis on it, and conceptualized a design project at the end.
This page doesn’t show this final project but explain my work process.

SUBJECT:

Tomorrow’s store-front

 
WHY THIS SUBJECT?
Interesting context:
In the digital age, with the e-commerce advent, the store is in complete mutation.
ISSUE:
What is the role of the shop window in the digital age?

RESULT OF THESE RESEARCHES:

The Master Thesis

Read it (French)

ABSTRACT:

As an interaction and information design student, I want to work on the shape and the content of « the store front of tomorrow », because the actual store front needs to be adapted to the global changes of the business environment. Through this essay, I firstly explained this mutation which includes the increase of the NICT (New Information and Communication Technologies), with Internet, e-commerce, smartphones…
Secondly, thanks to a consumer study, I observed that the store is not dead, but it needs to be adapted to the “cross-channel” behavior of the client 2.0. This is how new selling techniques are born and how the retail becomes the “digitail”, digital in retail.
The goal is to reach an “omni-channel” experience, which means the end of the barriers between the different distribution channels, for a more fluid customer experience.
Thirdly, I focused on the big data, which allows, in my opinion, to link the virtual world and the physical world. The store front is the interface between these two worlds. My role will be to redesign its informations and architecture, in order to make the store front an omni-channel tool.

> READ MORE

NEW ISSUE:
How the store front could go along with the « omni-channel » experience?

 

« Omni-channel » means the end of the barriers between the different distribution channels, for a more fluid customer experience.

CONCEPT 1

An augmented store front

See the concept

CONCEPT 2

A social
store front

See the concept

CONCEPT 3

A store front
in your pocket

See the concept

I chose to develop the third concept:
A store front in your pocket.

(determined thanks to Google Analytics)

These prototypes I did allowed me to verify: – the interest for the service – the comprehension of the service – the clarity of the informations – the service’s ease of use

RESULT OF THESE RESEARCHES:

Michèle, a web and mobile service concept, which helps you to generate the perfect shopping day.

Discover the project