My end of studies projectDesign management, Design process, Service design
SKILLS: Design process, Service design, Design, management, Usability testing, User Experience, User Interface, Brainstorming, Ergonomy, Wireframing, Prototyping
WORKING GROUP: Independent work
My end of studies project.
This page doesn’t show this final project but explain my work process.
In the digital age, with the e-commerce advent, the store is in complete mutation.
|As an interaction and information design student, I want to work on the shape and the content of « the store front of tomorrow », because the actual store front needs to be adapted to the global changes of the business environment. Through this essay, I firstly explained this mutation which includes the increase of the NICT (New Information and Communication Technologies), with Internet, e-commerce, smartphones…
Secondly, thanks to a consumer study, I observed that the store is not dead, but it needs to be adapted to the “cross-channel” behavior of the client 2.0. This is how new selling techniques are born and how the retail becomes the “digitail”, digital in retail.
|The goal is to reach an “omni-channel” experience, which means the end of the barriers between the different distribution channels, for a more fluid customer experience.
Thirdly, I focused on the big data, which allows, in my opinion, to link the virtual world and the physical world. The store front is the interface between these two worlds. My role will be to redesign its informations and architecture, in order to make the store front an omni-channel tool.
A store front in your pocket.